Produced for official Israeli tourism promotion, this original 1963 poster printed in offset reproduces a painting by Ludwig Blum. It presents Jerusalem through an intimate and peaceful landscape, offering international travellers a romantic vision of the historic city and its surrounding countryside. The composition looks across a quiet residential corner filled with traditional stone buildings, shaded terraces and tall cypress trees. Small figures bring life to the foreground, while the landscape gradually opens toward the distant Mountains of Moab. The elevated viewpoint creates a remarkable sense of depth, leading the eye from the architecture and gardens of Jerusalem toward the softly illuminated hills on the horizon. Blum’s naturalistic painting is distinguished by its warm earth tones, delicate greens and atmospheric shades of blue, pink and violet. The large, understated “JERUSALEM ISRAEL” lettering below the image allows the landscape to remain the principal focus while giving the poster the clarity required of an effective travel advertisement. Ludwig Blum (1891–1975) was a Moravian-born Israeli painter who settled in Jerusalem in 1923. Celebrated for his precise yet luminous depictions of the city, its architecture and the surrounding landscape, he became widely known as the “Painter of Jerusalem.” His panoramic views combine careful observation with an exceptional sensitivity to light, distance and atmosphere. An evocative example of early 1960s Holy Land tourism imagery, this original poster will appeal to collectors of Ludwig Blum, Israeli travel posters, Judaica and historic views of Jerusalem. Its painterly character and serene palette also make it an elegant decorative work for both traditional and contemporary interiors. Original Poster Middle East - Tourism - Religion A peaceful corner of the Holy City in the background Moob's mountains United Artist Ltd Tel Aviv Good condition
