This 1938 original travel poster, designed by Roland Hugon, was commissioned by the Société Nationale des Chemins de Fer Français (SNCF) to promote winter sports tourism in France. With its charming Art Deco aesthetic and inviting imagery, the poster encourages families to embrace the joys of skiing and the benefits of fresh mountain air. The artwork captures a delightful winter scene: a rosy-cheeked child in a white snowsuit with red accents playfully peeking out from behind a pair of upright wooden skis. The child’s bright, happy expression conveys the excitement and wholesomeness of a snowy getaway in the French Alps or Pyrenees. The crisp blue sky and snow-covered peaks in the background evoke a sense of pure winter adventure and well-being. The slogan, "8 Jours de Neige Blanche – Une Année de Joues Roses" (translated as "8 Days of White Snow – A Year of Rosy Cheeks"), cleverly suggests that a short winter holiday will bring long-lasting health benefits, energy, and happiness. This reflects the era’s growing enthusiasm for outdoor recreation, skiing culture, and the idea of winter sports as a way to rejuvenate the body and mind. The SNCF logo in the top left corner indicates that this was an official railway advertisement, emphasizing the ease of access to France’s renowned ski resorts by train. This poster exemplifies pre-war French graphic design, with its elegant typography, clean composition, and vibrant color palette, making it a highly collectible piece of vintage ski and travel art. Railway - Ski - Mountain - France Original old poster for the SNCF and the promotion of mountain sites in the 1930s - A mischievous little boy full of vitality, snowball in hand, hides behind a pair of wooden skis... One of the first advertising posters for the Société Nationale des Chemins de Fer Français after the meeting of the different railway companies... Printed by Paul Martial in Paris Very good condition
