Ricard - Tilda Thamar 1955

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The 1955 original advertising poster featuring Tilda Thamar promotes Ricard, a well-known brand of pastis. Thamar, a renowned Argentine actress, dancer, and singer, adds allure and sophistication to the advertisement. Her elegant presence suggests a connection between the brand and sophistication, appealing to consumers' aspirations for refinement and style. The poster likely aimed to capture attention in bars, cafes, and bistros, where patrons sought both refreshment and a touch of glamour. Thamar's association with Ricard helped elevate the brand's image, making it synonymous with sophistication and enjoyment. Through this iconic poster, Ricard effectively conveyed its message of quality and elegance to its audience. Alcohol - Advertising - Cinema Special Ricard Marseille Good condition Show more