A masterwork of mid-century graphic design, this evocative travel poster from circa 1950 promotes Bled—Slovenia’s alpine jewel nestled in the former Yugoslavia. Designed during a time when postwar Europe was rebuilding and rediscovering its beauty, the poster combines playful surrealism with bold composition to highlight Bled as a haven of relaxation, recreation, and culture. At the center, a paper boat—formed from travel brochures and timetables—floats whimsically on Lake Bled. It's loaded with vacation essentials: sunglasses, a bottle of local drink, a beach ball, tennis racket, fishing rod, ice skates, and skis. The clever visual metaphor transforms the humble paper boat into a capsule of holiday possibility, inviting the viewer to dream of leisure and adventure. Behind it, a delicate illustration of the iconic Bled Island and surrounding Julian Alps anchors the image in place. The colors—vibrant yet serene—suggest both natural beauty and a sense of peaceful escape. Issued by the Yugoslavian National Tourist Office, this poster is not only a call to travel but also a time capsule from a country that no longer exists in the same form. Its modernist clarity and surreal charm make it a standout piece of 20th-century design history—at once inviting, inventive, and iconic. Tourism - Slovenia - Sport - Slovenia Printed by Sirec Nosan Good condition, slight restorations
