This 1917 original wartime propaganda poster, designed by Albert Besnard, was created to promote the Third National Defense Loan (3e Emprunt de la Défense Nationale) in France during World War I. As the war raged on, France needed financial support from its citizens to sustain military efforts, and posters like this played a crucial role in mobilizing the public to contribute to the war effort. The composition is rich with symbolism and emotion. At the forefront, a serene yet resolute woman, draped in blue and white, holds an innocent child while extending an olive branch—a universal sign of peace. Behind her, a winged allegorical figure of Victory, clad in dramatic red robes, brandishes a sword and urges forward action. This juxtaposition between maternal protection and military force highlights the dual message of the poster: peace can only be achieved through victory. The bold red typography reads:"SOUSCRIVEZ POUR HÂTER LA PAIX PAR LA VICTOIRE" ("Subscribe to hasten peace through victory"), emphasizing the patriotic duty of citizens to invest in war bonds as a means of securing France’s triumph and eventual peace. Created in the late phase of World War I, this poster reflects France’s determination and resilience. The use of dynamic lines, rich colors, and classical figures is characteristic of Besnard’s artistic style, blending Academic and Symbolist influences. This piece is not only a historical artifact but also a powerful example of propaganda art that showcases the interplay between war, national duty, and hope for peace. Economy - War 14-18 - France Subscribe to hasten peace through victory Printed by Maquet in Paris Good condition, creases, small tears
