SNCF gagnez vos voyages! Lots kilomètres 1969

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Designed by the artist Eric in 1969, this promotional SNCF poster captures the spirit of leisure and movement in postwar France. Titled Gagnez Vos Voyages! Lots Kilomètres, the pos ter promoted a public contest with a cheerful, optimistic tone—offering “kilometer lots” as prizes to entice new travelers and reward loyal passengers. Visually, the poster likely uses a bright palette, stylized train imagery, and appealing typography to reflect the era’s playful visual culture. This was a time when rail travel was not only practical but celebrated as a way to experience the beauty of France. For collectors, the poster represents a fusion of public outreach and graphic creativity—an emblem of 1960s travel culture and consumer engagement in French life. Economy - Railway - France Printed by Yves Alexandre Good condition Show more