An icon of postwar French travel promotion, this original circa 1950 poster was commissioned by SNCF (Société Nationale des Chemins de fer Français) to celebrate the breathtaking beauty of the Savoie region—where mountain majesty meets pristine alpine lakes. Designed by the artist Brun, the poster captures a timeless summer moment: two women sail across crystal-blue waters, framed by dramatic mountain peaks under a vast, cloud-dappled sky. The dynamic photographic realism and striking composition speak to the optimism and mobility of the era, when train travel opened new doors for leisure and exploration in postwar France. With the bold headline "LA SAVOIE – Le Pays du Mont-Blanc et des Lacs", the poster invites travelers to a region known for its dual allure—snow-capped heights and tranquil waters. Whether skiing in winter or sailing in summer, the message is clear: Savoie is a four-season paradise. Printed by Editions Paul Martial, a well-known Parisian printer of tourism posters, this piece exemplifies the golden age of French rail advertising—blending tourism, national pride, and mid-century style. Perfect for collectors of vintage travel posters, French ephemera, or alpine nostalgia, this original print remains a stunning tribute to the art of travel—and to the enduring allure of the French Alps. Railway - Savoy - Tourism - France Printed by Georges Lang in Paris Good condition, slight creases
