This striking 1961 original poster features La Cathédrale de Reims as interpreted by Maurice Utrillo, one of the most celebrated painters of the School of Paris. Created for the promotion of France as a cultural destination, the poster beautifully bridges fine art and travel advertising. The image reproduces Utrillo’s distinctive vision of the famous Gothic cathedral, rendered in his unmistakable style. Thick, textured brushstrokes—faithfully translated into print—give the façade a sense of weight and history. The monument appears almost sculpted in paint, its intricate architecture softened by a poetic, slightly melancholic atmosphere. Utrillo, known primarily for his views of Montmartre, brought to his architectural subjects a deeply personal sensitivity. Here, the Cathedral of Reims—site of the coronation of French kings—becomes more than a landmark; it is a living presence, imbued with memory and emotion. The subdued palette of greys, blues, and earthy tones evokes a quiet winter day, enhancing the contemplative mood of the composition. At the base, the bold “FRANCE” typography anchors the poster within the tradition of mid-century travel promotion, when the country highlighted its artistic and historical heritage to attract international visitors. Rather than using photography, the choice of a painterly image reflects a refined cultural positioning—France as a destination of art, history, and timeless beauty. This poster also illustrates the important collaboration between modern art and tourism in the postwar period, where works by major artists were adapted into elegant promotional imagery. Today, it is highly sought after by collectors of Utrillo, French travel posters, and architectural imagery. Its appeal lies in both its artistic pedigree and its decorative power, offering a sophisticated and evocative vision of one of France’s most iconic monuments. A poetic and atmospheric tribute to Gothic architecture, this piece captures the enduring soul of Reims through the eyes of a master painter. Original Poster Religion - Tourism - Marne France - Photo: Braun - Collection of Prof. W. Hadorn in Bern Printed by Braun & Cie in Mulhouse Good condition, slight creases
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