In January, we introduced UNREAL as part of SWAG’s Utility Performance Line, and it quickly became a bestseller. Engineered to deliver exceptional benchmark ball motion, it set a new standard for performance. Now, we’re excited to expand the Utility Performance Line with two remarkable additions: the APEX Solid and APEX Pearl. The APEX Solid debuts our innovative APEX Solid Cover, specifically designed for heavy oil conditions. This cover delivers exceptional midlane traction while maintaining a clean motion through the front of the lane. With its 3000-grit finish, the APEX Solid provides a reliable midlane read you’d expect from a high-performance benchmark ball. What truly stands out is its impressive hook potential, paired with outstanding continuation through the pins—a powerful combination for all bowlers. In addition to these new releases, we’ve introduced performance options in 10 and 11 pounds, catering to senior and youth bowlers. With the rise of two-handed youth athletes using heavier balls at younger ages, we wanted to ensure high-performance options are available below the typical 12lb starting point. Together, UNREAL, APEX Solid, and APEX Pearl deliver unmatched versatility, offering solutions for bowlers across all lane conditions. With these cutting-edge additions in your arsenal, you’ll be equipped to elevate your game and perform at the highest level. DESIGN INTENT: Speed > Revs– The APEX Solid is a fantastic choice for speed-dominant bowlers facing medium to heavy oil conditions. Its smooth, controlled reaction off the friction makes it a great tool for reading oil patterns with accuracy. Built to perform on lanes that call for a strong hook, the APEX Solid really stands out on fresh oil patterns, giving you dependable performance every time. Balanced Speed & Revs – The APEX Solid is the perfect choice for balanced bowlers seeking versatility and reliability on the lanes. As higher lane oil volumes become more common, the demand for bowling balls that deliver both power and control has risen. The APEX Solid meets this need with its advanced APEX coverstock, offering superior traction and smooth, consistent performance. Its design enables bowlers to confidently adapt to a wide range of lane conditions with precision and ease. Additionally, the larger core enhances hitting power, outperforming comparable benchmark balls like the Fusion Solid. Rev > Speed – The APEX Solid is an excellent choice for rev-dominant bowlers seeking a reliable ball for longer or heavier oil patterns. Featuring the advanced APEX Solid shell, it provides superior traction, allowing you to navigate challenging oil conditions with confidence and precision. BALL PERFORMANCE LEVEL Utility Performance Line PRODUCTION-STATUS In Production BRAND SWAG COLORS Blue BOWLING BALL CORE NAME APX V1 Core BOWLING BALL CORE SHAPE Symmetric BOWLING BALL COVER NAME Apex Solid Reactive BOWLING BALL COVERSTOCK TYPE Solid Reactive RADIUS OF GYRATION: RG (15LB) 2.50 DIFFERENTIAL: DIFF (15LB) .042 MASS BIAS STRENGTH N/A FLARE POTENTIAL High (4-5 Inches) PREFERRED LANE CONDITIONS Medium to Heavy Fresh SURFACE FINISH 3000 Grit BALL WEIGHT 10-16lbs RELEASE DATE August 2025
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