Apostrophe Puzzles puzzles amplify the creativity of contemporary artists of colour, and their mission is deeply rooted in recognizing and supporting their work. The artists featured in Apostrophe Puzzles receive 12% of every purchase. Their puzzles aim to bridge the gap of accessibility to fine art, and were created with the knowledge that the work of artists of colour is valuable, desirable, and profitable. In punctuation and grammar, the apostrophe symbol is used to illustrate where there has been an omission (o'er), and to indicate possession or ownership (Bearden’s legacy). Apostrophe Puzzles name draws its inspiration from this usage, fully articulating their desire to fill the void of diverse representation in the puzzle space, and to exhibit pride in the creativity and contributions of contemporary artists of colour.