Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.Why You’ll Love It:• DIY Formula – Easy to use with salon-quality results• Hydrating & Deep Conditioning – Leaves hair healthy and shiny• Long-Lasting & Fade-Resistant – Stays bold for weeks• Best on Pre-Lightened Hair – Vibrant results on level 7+ but adds depth to darker hair• No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results:Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.For the boldest burgundy, apply Ritual on pre-lightened hair. On darker hair, it creates a rich, wine-toned tint.100% Vegan & Cruelty-Free – Deep colour with hair-loving ingredients! Step 1 Shampoo your hair and dry it completely. Do not use conditioner or any additional hair treatments. Apply petroleum jelly around your hairline to prevent staining and wear protective gloves. Perform a strand test with your colour(s) to ensure you'll love the result on your current base. If your strand test results are not to your liking, you may need to change your colour plan or lighten your base further before proceeding. Step 2 Pour all chosen hair colours into a bowl. For best results, mix your colour in a bowl first to evenly distribute the pigment, even if you're using a single shade! Never apply straight from the bottle! Section your hair based on the desired look. For full coverage, work with small sections. If you’re creating money pieces, section out the front strands. For a split dye effect, part your hair down the middle. Step 3 Apply the colour evenly in small sections using the Arctic Fox brush. Leave it in for at least 30 minutes. For the best results, cover your hair with a plastic cap and use heat or blow dry for up to 15 minutes. Step 4 Rinse your hair in cold water, making sure to keep the colour away from your face. Step 5 Style as desired, pose for a picture, and share your new look with us! IMPORTANT INFORMATION: Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. It is always recommended you perform a strand test before proceeding. Please read the official Arctic Fox FAQ's and tips HERE Arctic Fox Hair Color should be used EXACTLY as supplied and described on the packaging. Do not add peroxide or other permanent hair colourants. Arctic Fox hair colourants may temporarily stain skin and permanently stain the fabric of clothes, towels and bedding etc. Do not use with alkaline based products as these will upset the pH balance needed for maximum absorption of colour by the hair. Low pH or non-alcohol hair products are recommended. Avoid contact with eyes and do not use Arctic Fox Color for eyebrows or eyelashes. If contact with eyes occurs, rinse out with warm water and contact a doctor. Please Note: Not for internal use, avoid ingestion. Store in a cool, dry place. Avoid Freezing. Keep out of the reach of small children. For the best results, please use on porous, bleached, tinted or naturally light blonde hair. When applied to darker untreated hair, results may vary depending on hair shade and texture.
