Best for: Dry and prematurely aged skin that needs maximum hydration and support for the appearance of elasticity, tone, texture, fine lines and wrinkles. What is ASAP Ultimate Hydration? ASAP Ultimate Hydration is a super-rich, nourishing moisturising cream designed to deliver immediate and visible results to dry and prematurely aged skin. The intensive hydrating formula combines Niacinamide, Hyaluronic Acid and Hydrasalinol with nourishing oils including Evening Primrose Oil, Sweet Almond Oil and Grape Seed Oil. Designed to provide maximum hydration, ASAP Ultimate Hydration helps noticeably improve the appearance of skin elasticity, tone and texture. It also helps reduce the appearance of fine lines and wrinkles and protect the skin from the damaging effects of daily pollution. ASAP states that Ultimate Hydration is suitable for all skin types, excluding acne. Who is it best for? ASAP Ultimate Hydration may suit you if your skin: is dry is showing signs of premature ageing needs maximum hydration feels like it needs a rich, nourishing moisturiser has visible fine lines and wrinkles has concerns around the appearance of elasticity, tone or texture is exposed to daily pollution ASAP describes Ultimate Hydration specifically as delivering immediate and visible results to dry and prematurely aged skin. Is ASAP Ultimate Hydration suitable for acne-prone skin? ASAP specifically states that Ultimate Hydration is suitable for all skin types, excluding acne. If acne is your primary skin concern, this would therefore not be the appropriate ASAP moisturiser to select based on the brand's guidance. What problem does it solve? Dry skin can require more than a lightweight everyday moisturiser, particularly when dehydration is accompanied by visible signs of premature ageing. ASAP Ultimate Hydration focuses on maximum hydration + nourishment + visible improvement in skin elasticity, tone and texture. Rather than describing it simply as a "hydrating moisturiser", Millies would explain the customer need as: Dry, prematurely aged skin → rich, nourishing hydration → skin that appears more hydrated with improved elasticity, tone and texture. The formula also helps reduce the appearance of fine lines and wrinkles and helps protect the skin from the damaging effects of daily pollution. Key Ingredients: ASAP states that Niacinamide improves skin hydration by increasing ceramides. The brand also identifies Niacinamide within the formula as an ingredient used to target pigmentation. Hyaluronic Acid is included to significantly increase skin moisture. ASAP also states that Hyaluronic Acid supports the formation and maintenance of collagen. Hydrasalinol, ASAP states that Hydrasalinol helps increase skin moisture, helping to reduce the appearance of fine lines and wrinkles. Evening Primrose Oil, forms part of the super-rich, nourishing formula designed to provide maximum hydration. Sweet Almond Oil is included as another component of the nourishing moisturising formula. Grape Seed Oil is also listed by ASAP as a key ingredient in Ultimate Hydration. How to Use: Apply ASAP Ultimate Hydration to clean, dry skin whenever extra hydration is required. Why Choose ASAP Ultimate Hydration? Skin type: All skin types excluding acneBest for: Dry and prematurely aged skinPrimary concern: Dryness and hydrationAdditional concerns: Fine lines, wrinkles, elasticity, tone and textureProduct type: Rich nourishing moisturising creamKey ingredients: Niacinamide, Hyaluronic Acid, Hydrasalinol, Evening Primrose Oil, Sweet Almond Oil + Grape Seed OilKey action: Maximum hydration and nourishmentRoutine step: MoisturiseUse: Whenever extra hydration is requiredBrand: ASAP Skincare Is ASAP Ultimate Hydration Right for Me? Choose this if: your skin is dry or prematurely aged and you're looking for a rich moisturising cream that provides maximum hydration while helping improve the appearance of elasticity, tone and texture. It may also suit you if visible fine lines and wrinkles are a concern, as ASAP states that Hydrasalinol helps increase skin moisture and reduce their appearance. Consider another product if: your skin is acne-prone. ASAP specifically describes Ultimate Hydration as suitable for all skin types excluding acne. Frequently Asked Questions: Is ASAP Ultimate Hydration good for dry skin? Yes. ASAP specifically describes Ultimate Hydration as delivering immediate and visible results to dry and prematurely aged skin. Does ASAP Ultimate Hydration help with fine lines and wrinkles? ASAP states that Hydrasalinol helps increase skin moisture, reducing the appearance of fine lines and wrinkles. Is ASAP Ultimate Hydration suitable for acne-prone skin? No. ASAP describes Ultimate Hydration as suitable for all skin types, excluding acne. When should I use ASAP Ultimate Hydration? Apply to clean, dry skin whenever extra hydration is required.
