Introducing ASP PureTone, an exceptional collection of hair colours that offer both permanent and tone-on-tone options. This range provides endless possibilities for achieving your desired look. What sets PureTone apart is its innovative GPS-TECnology, a dual action formula that precisely targets the ideal location for colour application. When aiming for a tone-on-tone effect, it gently deposits colour just inside the cortex. For those seeking permanent, long-lasting results, it penetrates deep within the hair shaft. Enhanced with an Ultra-Shine Formula enriched with Shea Butter and Argan Oil, PureTone ensures not only stunning colour but also a more nourishing and effective colour deposit. Experience the difference as your hair shines with radiance and feels the benefits of these gentle yet powerful ingredients. Key Benefits Ammonia Free & Vegan Friendly Permanent Colour (When Applied on Dry Hair) Tone-on-tone Results (Towel Dried Hair) Deposit Only Formulation (Non-Lifting Fashion, Cool Root Smudging & Toning, Incredible Shine with every Shade) 35 Puretone Colours, including 10 Toners PLUS a PureGloss, No colour just Pure Shine! 100ml Tubes 1:2 Mix Ratio More than 90% Natural ingredients Zero Damage to hair
