Perfection In Every Sheen We set out to do the impossible—make our ultra-premium AURA® Interior paint even more beautiful, more durable and longer-lasting. And we did it. The experts at Benjamin Moore spent years enhancing AURA and have, once again, pushed paint and chemistry to new heights to elevate this ultra-premium paint, which was already in a class by itself for deep, rich colour that lasts. AURA stands apart from any other premium interior paint in the industry. Our chemists engineered its unique resin to offer even greater levels of performance. This new proprietary resin is only one part of an advanced formula that delivers incomparable, luxurious colour. This new AURA interior is the only paint in the world that uses all three of the following proprietary technologies to enhance colour and performance: 1. Colour LockTM Technology—available only in AURA interior and exterior paints—embeds pigment within binding molecules to lock colour in the paint film. 2. AURA’s new acrylic resin—available only in AURA interior—uses a unique and proprietary formulation of copolymers that increase film durability. 3. Gennex® Colour Technology—available in all our premium paints—removes unnecessary components that weaken paint, which results in better hide, flow and levelling, and durability
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