Dear Friend, Banish the thought. If you're expecting headlines from Jay's 100 Greatest Headlines Ever Written or Carl’s 2001 Greatest Headlines Ever Written, you're going to be disappointed. Both those volumes are good and I recommend you to get a copy of them, but these headlines are different. These headlines are mine. This is my OWN private collection of headlines. They're my "muse," my source of ideas and inspiration. Some you may have read before. Many you’ll find nowhere else. You see, over the years, I’ve studied literally thousands of pieces of mail looking for those “gems” of sales copy that I could use in my own projects. I look at everything: the good, the bad, the unstoppable. I categorize the efforts from “best” to “worst” and whenever I get a sales letter that really knocks my socks off, I put it into my “golden” file cabinet. If I had to name just ONE invaluable "tool" that has helped me creating sales messages and pulling in millions of dollars, it’s this file cabinet. It’s truly solid gold! I even had a marketing buddy offer me $2,000 right on the spot just to dig through (treasure-hunt) my file cabinet. And that was pretty damn smart of him... because he knew there was a fortune in the information - including countless little 'tidbits', examples of unusual strategies, winning sales letters, and stuff I pretty much kept to myself. I hope you'll see the value of this collection too and capitalize on its potential for yourself.
