Aveda Be Curly Advanced Shampoo (250ml) is a creamy, sulphate-free shampoo designed for wavy, curly and coily hair. It cleanses effectively without stripping natural moisture, helping remove build-up while keeping curl patterns soft and manageable. The formula reduces frizz and improves overall definition, preparing the hair for conditioning.Infused with a curl-strengthening peptide derived from plant proteins, it supports fragile curls, coils and waves, while Kokum Seed Butter delivers conditioning benefits to aid detangling and protect against dryness. When used with Be Curly Advanced Conditioner, it helps create a humidity-resistant shield for added frizz control. With 94% naturally derived ingredients and a fresh citrus Pure-Fume aroma featuring certified organic Lemon, Bergamot, Orange and other botanicals, this shampoo leaves curls clean, nourished and more defined. Cruelty-free & vegan-friendly.
