Aveda Control Paste is a versatile styling product designed to help you achieve effortlessly textured looks with a smooth, matte finish. Whether you prefer a loose, piece-y style or a bold, stand-up look, this medium-hold paste provides pliable control without stiffness. Ideal for dry hair styling, it adds definition and structure while maintaining a natural feel. The lightweight formula works well on all hair types, ensuring flexibility and long-lasting results. Infused with Aveda's signature Pure-Fume aroma, featuring certified organic ylang ylang, clove, and clary sage, it offers a refreshing, plant-powered fragrance while delivering professional-grade styling performance. Product Features: Medium Pliable Hold: Provides control and definition while maintaining flexibility. Matte Finish: Creates a natural, non-greasy look for all hair types. Versatile Styling: Perfect for both structured and relaxed styles. Lightweight & Non-Sticky: Ensures hair remains soft and touchable. Infused with Natural Aromas: Features Aveda’s Pure-Fume blend of organic essential oils. How to Use: Emulsify a small amount in your hands and work through dry hair using fingertips. Apply more product as needed for added definition and hold.