Aveda Men Pure-formance Thickening Paste 75ml is a versatile-hold styling paste from the American botanical hair-care brand. Built around amla (Indian gooseberry) extract and 91% naturally-derived ingredients, it's designed to thicken the look of the hair while delivering a flexible, natural finish — suited to all hair types and styles. About Aveda Aveda is the American hair and skin-care brand founded in 1978 by Horst Rechelbacher, today part of the Estée Lauder group. Best known for its plant-based, ethically-sourced ingredients and signature spa-aroma scents, the brand sits across professional salons and prestige retailers worldwide. The Pure-formance Men's line focuses on hair and grooming for men. Key benefits Versatile, all-day hold with a natural, non-greasy finish. Thickens the look of finer hair for added volume and texture. 91% naturally-derived per the brand. Suitable for short, medium and longer styles — works as a styling paste, finishing product or texture builder. Vegan-friendly per the brand. Key ingredients Amla fruit extract (Emblica officinalis): traditionally used in Ayurvedic hair care; supports hair condition. Babassu seed oil (Orbignya oleifera): nourishing plant lipid for softness. Tamanu oil (Calophyllum inophyllum): conditioning support for the hair fibre. Rice bran wax and jojoba esters: provide flexible, lasting hold without stiffness. Who it's for Men with fine to medium hair who want added thickness and texture without a heavy, slick finish. Particularly suited to those wanting a natural, lived-in style or for use as a base for further styling. How to use Towel-dry the hair until just damp. Scoop a 5p-sized amount of paste onto the fingertips. Warm between the palms to soften. Distribute through the hair, working from the ends towards the roots. Style with the fingers or a comb to set the look — re-shape as the day goes on. Specifications Brand: Aveda Range: Aveda Men Pure-formance Product: Thickening Paste Format: 75ml paste Hold: Versatile / flexible Finish: Natural, non-greasy Naturally-derived: 91% (per brand)
