Aveda Men Pure-Formance™ Thickening Paste – Weightless Volume & Texture for Thicker-Looking Hair Elevate your styling game with Aveda Men Pure-Formance™ Thickening Paste, a 93% naturally-derived formula that delivers flexible hold, instant fullness, and natural texture for stronger, more voluminous hair. Powered by liquorice root, babassu oil, and amla, this lightweight yet buildable paste helps: ✔ Boost visible thickness and density✔ Define styles with touchable, matte finish✔ Nourish hair while styling with plant-powered actives✔ Refresh with ease – reworkable all day Key Ingredients: Liquorice Root Extract: Promotes fuller-looking hair Babassu Seed Oil: Conditions without greasiness Amla (Indian Gooseberry): Strengthens and adds natural shine How to Use: Scoop a pea-sized amount and warm between palms Apply to damp or dry hair, working from roots to ends Style as desired – rework for touch-ups Why It Works: → No stiffness or crunch – just natural, flexible hold→ Pure-fume™ Scent (kunzea, citrus, vetiver) for a fresh, masculine aroma→ Vegan & 93% naturally derived Ideal For: Fine or thinning hair needing lift and texture Short to medium styles (quiffs, messy crops, textured fringes) Men who want control without stickiness Get Groomed, Not Glued – Stronger hair starts here.
