About This TEXAS-MADE: Crafted by BBQ expert Jess Pryles, this activated charcoal rub delivers bold flavor for steak, brisket, and burgers. Proudly made in Texas with premium ingredients for authentic grilling. EPIC CRUST FOR GRILLERS: Jess Pryles’ best-selling rub creates a legendary bark on red meats. Perfect for BBQ, smoking, or grilling, enhancing steaks, ribs, and roasts with a smoky, savory punch. DIET-FRIENDLY FORMULA: Gluten-free, no MSG, and keto-friendly. A versatile rub for health-conscious carnivores who love bold, meaty flavors without compromise. LARGE SHAKER FOR BBQ LOVERS: 13 oz of premium rub in a generous shaker, ideal for frequent grillers. Season any beef to ensure every cookout is a flavor-packed success. RESTAURANT-QUALITY RESULTS: Elevates BBQ, grilling, and smoking for all who crave bold flavor at home. Not a carnivore diet item. Overview Brand : Hardcore Carnivore Item Form : Powder Unit Count : 13.0 Ounce Number of Items : 1 Specialty : Texas-made