About This BOLD, ALL-OVER COLOR WITH A VIVID FINISH: Create vibrant, all-over permanent hair color with rich, eye-catching tones. Designed for fashion-forward results and not intended for gray coverage; color lasts 6–8 weeks. SMART 8-FREE FORMULA WITH HAIR-LOVING NUTRIENTS: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide — and enriched with keratin, argan oil, and ginseng root extract to help condition hair during coloring. EASY, ALL-IN-ONE AT-HOME COLOR KIT: Includes radiant cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo & conditioner, plus clear step-by-step instructions — everything you need to color confidently at home, no salon appointment required. Questions? Our team of trained colorists are here to help. SUBSCRIBE & SAVE ON YOUR COLOR ROUTINE: Lock in savings and automatic delivery with Subscribe & Save. Ideal for regular color maintenance every 4–8 weeks — no reminders, no rush orders. SAFETY & FRESHNESS YOU CAN TRUST: Does not expire. Features a 3-year shelf life from manufacture when stored properly. Always perform a 48-hour patch test prior to full application and follow all included safety instructions. Overview Color : 4VR - Volterra Amethyst Package Information : Box Product Benefits : Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified: Always cruelty-free. Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, par… See more Brand : Madison Reed Item Form : Cream
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