About This INSPIRED BY CHURRASCO TRADITION - Take your tastebuds on a one-way trip to Rio. This bold Brazilian steak rub brings the fire of the churrascaria with smoked paprika, ancho chile, cracked pepper, and a citrusy finish that hits like a caipirinha on a hot day. BUILT FOR BIG CUTS & BIG FLAVOR - From thick-cut ribeyes to juicy picanha, this rub was made to stand up to serious steak. Crust-building. Flavor-layering. Crave-inducing. Perfect for reverse searing, rotisserie, or flame-grilled beef. FLAVOR THAT HOLDS UP TO THE HEAT - Grilled at 600°F? Smoked low and slow? This rub locks in a crave-worthy crust without burning out — thanks to a balanced blend of herbs, chiles, garlic, lime, and umami-rich salt. SMALL BATCH. BOLD FLAVOR. ZERO FILLERS. - Handcrafted with premium spices from a boutique spice merchant in Colorado. No MSG, no preservatives, and nothing to dilute the flavor. Just real-deal, pitmaster-approved ingredients. THE SECRET WEAPON YOUR GRILL’S BEEN MISSING - Whether you’re impressing guests or feeding the family, this rub turns every cookout into a steakhouse-worthy experience. A must-have gift for meat lovers, grill masters & flavor junkies. THE GRILLAHOLICS PROMISE - Purchase risk-free with confidence knowing that you’ll get a product you love or we’ll do whatever it takes to make it right. Consider getting two for even more grilling possibilities! Overview Brand : Grillaholics Item Form : Granule Unit Count : 11.0 Ounce Number of Items : 1 Specialty : Chili