About This Superior Sustainability: Our Barley Rice Protein ingredient is upcycled, showcasing a commitment to sustainability with a significantly lower carbon footprint, and minimal land and water use compared to other proteins Enhanced Taste and Texture: With a malty flavor that softens the off-notes typical of plant proteins, this powder provides a smooth, silky texture without the need for unhealthy sweeteners or maskers Rapid Digestibility: Matches the digestibility speed of whey protein, making it an ideal plant-based protein source for athletes and active individuals GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation) Packaged in the USA by a family owned and operated company since 1968 Overview Brand : NOW Foods Flavor : Unflavored Item Weight : 1.9 Pounds Unit Count : 24.0 Ounce Number of Items : 1