About This 1️⃣ Bold Desert-Inspired Flavor for Every Dish – Discover a smoky, earthy, and slightly sweet all-purpose seasoning that transforms steak, chicken, pork, fish, veggies, popcorn, and even soups into bold, flavorful meals. 2️⃣ Sweetness from Organic Date Sugar – Made with Coachella Valley organic ground dates, this gourmet seasoning adds a naturally sweet, nutrient-rich twist that’s lower on the glycemic index than brown sugar. 3️⃣ Perfect BBQ & Grilling Rub – Ideal as a dry rub for steaks, ribs, chicken wings, and seafood, or as a finishing sprinkle for roasted veggies, tacos, and burgers. Works great in marinades and as a cocktail rimmer too. 4️⃣ Clean & Simple Ingredients – Crafted with sea salt, paprika, mustard seed, garlic, onion, and organic date sugar — no MSG, artificial flavors, or preservatives. Gluten-free, non-GMO, and all-natural. 5️⃣ Big 24oz Value Jar – More flavor, fewer refills. Perfect for home cooks, grill masters, and food lovers who want premium seasoning in a larger kitchen-friendly size. Overview Brand : Desert Dust Item Form : Powder Unit Count : 24.0 Ounce Number of Items : 1 Specialty : Organic