Velvet Peanut Butter, Crunchy – Detroit’s Classic Since 1937, with “Fresh, Pure, Delicious” Label, Made in the USA, Gluten-Free, Packed with Roasted Peanut Chunks, Perfect for Sandwiches, Baking & Snacking (12 Jars, 18oz Each)

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Overview Flavor : Crunchy Brand : Velvet Peanut Butter Item Form : Creamy Item Weight : 1.25 Pounds Specialty : High Protein About this item SIGNATURE CRUNCH & TASTE: Crafted with hearty roasted peanut pieces for a bold, satisfying crunch—Velvet’s classic 1937 recipe delivers nostalgic flavor in every spoonful. ICONIC HERITAGE LABEL: Features the beloved trio of freckled cartoon boys with “Fresh,” “Pure,” and “Delicious” proudly displayed on every jar. REAL INGREDIENTS, REAL IMPACT: Made in the USA with simple, gluten-free, kosher-certified ingredients—Velvet is committed to giving back to the community, starting with support for organizations like Forgotten Harvest. VALUES-DRIVEN & VERSATILE: From eco-friendly operations to quality partnerships, Velvet is perfect for sandwiches, baking, or snacking—rooted in purpose and taste. ROOTED IN DETROIT HERITAGE: Established in 1937 by Detroit truck driver Paul Zuckerman, Velvet Peanut Butter began in a garage on 12th Street and quickly became a staple in American households, even supplying U.S. troops during World War II. Show more