[Made in Japan Senshu Towel]sensui offers a simple yet refined lifestyle in harmony with nature. We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with care and attention to everyday comfort.[100% Organic Cotton with Exceptional Quality]To provide the true comfort of organically grown cotton, we use 100% skin-friendly organic cotton, cultivated in nutrient-rich soil. This commitment ensures a soft and gentle feel against the skin.[Unparalleled Softness and Superior Absorbency]We use "Super ZERO," a revolutionary yarn developed by Asano Nenshi with the world's first unique spinning method. This technology allows the fibers to trap plenty of air, resulting in a remarkably absorbent towel that is voluminous yet lightweight. The capillary effect enables the towel to instantly absorb large amounts of moisture while offering excellent quick-drying properties.[Odor-Free! Ideal for Indoor Drying]sensui is designed with a focus on harmony with nature, utilizing the natural antibacterial and deodorizing properties of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and comfortable experience.sensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. Their simple yet thoughtful design reflects a commitment to natural harmony and everyday well-being.With natural antibacterial treatment derived from hinoki and a volume-conscious design for ease of use, sensui offers a simple and refined lifestyle that seamlessly blends with nature.
