[Made in Japan Senshu Towel]sensui delivers a simple and refined lifestyle in harmony with nature. We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with consideration for everyday comfort.[Softness Achieved Through Washing with Natural Water from the Izumi Mountains]In the Senshu towel production region, fabrics are woven and then washed with natural water from the Izumi Mountains to remove starch and impurities. This process results in a uniquely soft texture and excellent absorbency from the very first use.[Carefully Selected High-Quality Cotton & Custom-Spun Yarn for Towels]We use premium combed cotton yarn, made by carefully removing short fibers and spinning only long fibers for superior quality. Additionally, we have refined the twisting method to enhance the yarn's grade, creating a highly absorbent, low-lint towel that is both voluminous and quick-drying.[Odor-Free! Ideal for Indoor Drying]sensui is designed in harmony with nature, utilizing the natural antibacterial and deodorizing properties of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and comfortable experience.sensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. Their simple yet thoughtful design reflects a commitment to natural harmony and everyday well-being.With natural antibacterial treatment derived from hinoki and a volume-conscious design for ease of use, sensui offers a simple and refined lifestyle that blends seamlessly with nature.