When delicate skin needs extra love, Shield Balm creates a soft, breathable cocoon of comfort. A buttery, non-greasy balm that melts in instantly and keeps little skin feeling calm, nourished and protected. Made for newborns, sensitive skin and everyday skin moments, this multi-tasking balm uses our Gentle 7 Botanical Complex to create a nourishing shield that leaves skin soft, happy and cared for β always. Shield Balm is designed to gently support and nourish the skin when itβs feeling: Dry, rough or chapped Red from weather or rubbing Flushed from drool, wipes, nappies or clothing friction Irritated from everyday mess (milk dribble, crawling knees, cheek rub) In need of a protective barrier before bed, outdoor play or feeding time Why Parents Love it π‘οΈ Forms a Soothing Barrier β Locks in hydration and defends against irritation πΏ Calms Eczema & Flare-Ups β Hero ingredients help soothe itchy, dry skin π§· Multi-Use β For cheeks, knees, dribble rash, dry patches, face+body and more π¦ Deeply Nourishing β Shea butter + oils restore softness and comfort 𧬠Microbiome & Baby Safe β Dermatologist tested and Sensitive skin approved πΆ Gentle From Day One β Designed for newborns, toddlers & beyond Perfect for Newborns Sensitive or dry-prone skin Toddlers with active, outdoorsy days Parents looking for a gentle everyday barrier balm