The Cloud writing instruments embrace both balance and functionality, while maintaining a lightweight feel through slim silhouettes and minimalistic aesthetics. These new versions are finished in luxurious matte lacquers in a vibrant array of colours, giving a resolutely Gen-Z edge to this weightless product. HUGO BOSS is a global leader in the upper premium apparel market. With some 14,000 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands. Its products range from classic contemporary apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed products including fragrances, eyewear, watches, home, kids wear and writing instruments. Numerous events and campaigns support the distinct positioning of the BOSS and HUGO brands; the calendar's highlights include fashion shows held within the framework of international fashion weeks. For many years, HUGO BOSS has been engaged in the fields of sport and the arts. Within the former, it taps premium sports such as golf, sailing, soccer and motorsports to convey the brand values of success, precision, innovation and sustainability. HUGO BOSS also views support for contemporary art, with its affinity to fashion, as a key element of its social commitment. To this end, the Group works with selected art and design institutions and confers two major awards in conjunction with internationally renowned art institutions.
