A line, a curve, and a whisper of color, that’s all Raymond Gid needed to make fashion move! Created in 1976 and hand signed by the artist, this poster distills the elegance of Bally, Switzerland’s premier luxury shoemaker since 1851. Gid’s fluid strokes trace the outline of a woman in motion, caught in that fleeting, graceful moment of slipping on her shoe. The minimal palette of orange, red, and black turns this simple act into a ballet of balance and beauty. Bally had long mastered the art of blending innovation with style, known for crafting shoes so fine they earned royal warrants and international acclaim. By the 1970s, the brand was embracing modern design, commissioning artists like Gid to capture its spirit of timeless sophistication. Gid, a French modernist celebrated for his typography and poster art, brought the same lyrical precision to his work as a calligrapher. His posters for Bally are rare intersections of fashion and fine art, where every line feels alive with rhythm and restraint. Size: 23.0" x 15.0" Artist: Raymond Gid Condition: Very Good, Age appropriate fading, toning and wear. Diagonal fold in lower left corner, difficult to see in photo. Soft creases near top border. Light border wear. Eight of an inch partial border toning in lower left border. Please use zoom feature to get a better understanding of overall condition.
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