Beacon Diffuser (In-Store Tool)• Purpose: Introduces the brand through atmosphere, allowing customers to encounter the fragrance as they enter• Effect: A considered scent in the air often prompts a natural question, what is that scent, creating an easy opening to guide them toward the range• Flow: From there, direct customers to the fragrance horns where they can explore and choose a scent for themselves• Fragrance Choice: If unsure where to start, Santal Woods is our most consistent performer and a reliable first scent to run• Formulation: Uses controlled diffusion to release fragrance in a balanced way, so it remains present without overwhelming the space• Placement: Position near the entrance or within general flow, not directly beside the fragrance horns• Offer: Available for $100 (75% off) to support in-store setup and sell-through• Refills: Ongoing refills also available at 75% off for in-store use• Subscription: We recommend a simple subscription every 3 months to maintain a consistent scent without interruption• Experience: Creates a subtle first impression that feels intentional and aligned with the products on display• Outcome: Draws customers in through scent, then converts interest into product discovery and purchase