The benefits. Grain free. Meaning, the only ingredients are what nature intended — meat, vital organs, and bones – which means more protein and fewer soluble carbohydrates. High in protein. Most dogs have a fast metabolism (quicker than ours), so try beef treats that keep their energy levels up. What goes in. Just beef meat. 100% single-ingredient, and nothing else. Moisture (max.) 12.0% Crude protein (min.) 70.0% Crude fat (min.) 15.0% Crude fibre (max.) less than 0.1% What's kept out. Grains, additives, fillers, and any preservatives. Did you know? Did you know that many dog treats do little to help your dog stay healthy and happy? In fact, many contain bad things that won’t do your doggo any favours. WAG treats are pure, through and through, offering benefits for every part of your dog’s health. Like being good for the gut, helping maintain healthy hips and joints and promoting healthy teeth and gums. Geography. Made in Melbourne.