Santa Monica. 1950s. A man named Bob Schutz is standing behind the counter at his butcher shop, ready to throw another one of those “weird looking tri-tip cuts” into the grinder to make hamburger meat. But something stops him. He hears a voice in his head. Divine intervention? Perhaps… The deep red color. The way the grain runs two directions. He takes it home instead. Lights up his grill. A little salt, a little heat… He slices into it. He takes a bite. It’s tender, juicy… intensely beefy. Gosh golly gee, this wasn't scrap meat. This was brown gold! This is the birth of the tri-tip cut we’ve all come to know and love. After this fateful day, it became a California legend. Backyard barbecues. Family secrets. The cut that locals guard for decades while the rest of the country has no idea what they're missing. Fast forward to today. That same bold, beefy intensity Bob discovered? We've captured it in every bite of our brand new Carnivore Snax Beef Tri-Tip cut. Beef tri-tip + salt, that’s it. It’s lean. It’s beefy. It’s crunchy. It’s got that signature “meat pastry” taste you can’t live without. Could this become the hidden gem of our catalog? Could this become YOUR new favorite cut? Only one way to find out…