A true beauty gesture, the Bienaimé soap will amaze the most delicate senses. Its elegant fluted shape encourages a gentle massage of the palm of the hand. It leaves a pleasantly scented veil on the skin. A unique sensory and olfactory imprint, which brings pleasure and emotion with each use. Jours Heureux Tender and comforting, this olfactory caress envelops you in irresistible softness. The very essence of jours heureux, a powdery floriental to be worn like a soft knit. Handcrafted. Top notes: AlmondHeart notes: Carnation, Violet, Geranium, RoseBase notes: Vanilla, White Musk, Tonka Beans Formulated with oil from a farm that guarantees sustainable and fair production, Bienaimé soap is made by hand using an extremely natural saponification method in a soap factory created in 1926. Its mould has been custom-made to give it a unique shape, for an enhanced sensoriality. Your Bienaimé soap is housed in an elegant case that will transform perfectly into a small jewellery box once used. Perfumer: Marie Schnirer Made in France. ------------------------- Ladies, succumb to its sweet and almondy scents that unfold to create a soothing and warm scent. The top notes of almond are subtly combined with the enveloping, powdery notes of violet and rose. In the base, white musk and delicately sweet vanilla intermingle. Celebrating French know-how, its bottle is made in Normandy by a factory of excellence, classified as a Living Heritage Company. Handmade, each piece is unique and thought with refinement to dress with elegance your home. For more responsible beauty, your bottle is refillable. The eco-designed refill comes with a funnel so you don't miss a drop Jours Heureux. ------------------------- The storyRobert Bienaimé, visionary perfumer. When he created his eponymous brand in 1935, Robert Bienaimé was already a perfumer recognized by his peers for his innate talent and undeniable know-how. A chemist by trade, he was to prove himself one of the most gifted noses of his generation. It was his meeting in 1909 with Paul Parquet, Master Perfumer, that gave him his vocation. As head of the Houbigant House, Paul Parquet introduced him to the art of perfume and opened the doors to a world he would never leave. Both an artist and a technician, Robert Bienaimé will never stop innovating and enriching the olfactory repertoire of the House of Houbigant with new scents such as Quelques Fleurs, the first true multi-floral bouquet ever created. Bienaimé Paul Parquet's death in 1916, Robert Bienaimé the reins of Parfumerie Houbigant, where he oversaw the creation of new fragrances until 1930. Deeply involved in the profession, Robert Bienaimé the Syndicat National de la Parfumerie (National Perfumery Union) several times between 1923 and 1942. A contemporary of the great names in perfumery, he was also an expert in cosmetology and developed some very promising cream formulas. Eager to create his own brand, Bienaimé launched in 1935. In its first year, Robert Bienaimé launched four fragrances: Éveil, Fleurs d’Été, La Vie en Fleurs, and Vermeil. When Robert Bienaimé died in 1960, the Bienaimé brand was mothballed for several decades before its rebirth in 2021 under the leadership of Cécilia Mergui. Passionate about Art Deco aesthetics since she was a child, Cécilia collects objects, drawings and furniture from this period, and it was while browsing on an online flea market that she discovered a powder case from the brand Bienaimé. This beauty object, refillable before its time, aroused her curiosity with its Art Deco aesthetic and its durable aspect. The combination of these two worlds made her want to know more about the history of the House Bienaimé. Driven by the desire to offer a beauty brand that is environmentally friendly while cultivating the Art Deco style that she loves so much, she bought the brand in 2019 and decided to relaunch it. Faithful to the heritage of Robert Bienaimé, Cécilia Mergui follows in the footsteps of the brand's founder, to whom she has great admiration and respect. Her ambition? To continue to bring to life the splendour of the House Bienaimé by infusing it with a touch of modernity. When beauty crosses time At the beginning of the 20th century, far from today's plastic packaging, all containers were made of durable materials and designed as true works of art. Boxes, compacts and bottles embellished dressing tables and bathrooms and could be refilled and reused. It is this way of looking at beauty that is at the origin of the brand's revival Bienaimé. Inspired by the original Art Deco spirit, each case is designed for a second use. Reusable and recyclable, the packaging here becomes an object of art and beauty, designed to embellish the bathroom and re-enchant daily life. A journey through time Through the rebirth of the brand Bienaimé, the idea is to perpetuate the wonder of these timeless of these timelessly charming beauty treasures and create a sensory experience that experience that evokes emotion, that of a sweet nostalgia. Dreamlike and poetic universe Bienaimé is an ode to the memories of the past and an immersion into the heart of eternal beauty.
