Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action – even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. There are no finer swimbaits made. Big Hammer designs the best, and they’ve been the ones used by most of the guys who know what they’re doing inshore and offshore, the guys that know how to fish and always seem to bet bit best use Big Hammer. Why? Could be that big square tail, could be the color patterns – simply the best and most varied on the market. That’s why they’ve been the most imitated. We didn’t always carry Big Hammer, but we were pretty well “hammered” by our clients to bring ’em in…which we did many years ago. Based on demand, effectiveness and BH’s ability to stay on top of product development they’ve been our number one swimbait line since we began carrying them.
