This Source Book is published on the occasion of Billy Apple’s two-part exhibition at Witte de With: A History of the Brand and Revealed/Concealed. Four writers have been invited to contribute: New Zealand art historian and curator Christina Barton offers an insightful chronology; the French critic Bénédicte Ramade situates Apple’s practice in the context of institutional critique; the value systems of the Billy Apple brand are discussed by William Wood, Vancouver-based critic and art historian; and the expatriate New Zealand artist and scholar Michelle Menzies considers Apple’s sense of duration and his enduring significance for younger generations. COLOPHON Year of publication 2009 Chronology byChristina Barton Essays byMichelle Menzies, Bénédicte Ramade, William Wood Edited with an introduction byZoë Gray, Nicolaus Schafhausen and Monika Szewczyk Formatpaperback, 112 pages; 200 x 125 mm; 26 color images Number of copies1000 LanguageEnglish DesignKummer & Herrman, Utrecht Publication date10 September 2009 ISBN978-90-73362-89-5 Published byWitte de With Center for Contemporary Art Printed in The Netherlands