Bing AdsBing is Microsofts answer to Google. It is a search engine which offers you an alternative to Google both as a search engine and as an advertising platform. You may find advertising through competitive bids on Bing to be more cost efficient as there is less competition on the platform. Objectives: This two hour course provides basic to advanced knowledge on getting the most out of Bing Ads on behalf of your business. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. Bing Ads EssentialsIn this topic you will cover: 1. Bing Ads Essentials1.1 An Introduction to Bing Ads1.2 Why It’s Time to Wake Up to Bing1.3 How Bing Ads And PPC Work1.4 Creating a Great PPC Campaign1.5 Getting Started With Bing Ads1.6 Advanced Bing Ads1.7 Why SEO for Bing Matters1.8 Your Master Guide to SEO for Bing1.9 Extra Tips and Techniques for Better Success1.10 Conclusion 2. Bing Ads AdvancedIn this topic you will cover: 2. Bing Ads Advanced2.1 Why use it for your business?2.2 What are Bing Ads All about?2.3 Bing Ads advertising goals2.4 What you should do right before creating Bing Ads2.5 Setting up your Bing Ads Account2.6 Getting to know your Bing Ads Account2.7 Visits to my website2.8 Visits to my business location2.9 Conversions in my website2.10 Phone calls to my business2.11 7 Advanced Level Advantages 2.12 Importing Campaigns from Google AdWords2.13 Optimizing with Advanced Campaign Settings2.14 Setting up Dynamic Text Ads2.15 Advanced Automated Rules Strategies2.16 Remarketing with Bing Ads2.17 Dos and Don’ts 2.18 Premium tools & Services to consider 2.19 Case Studies 2.20 Frequently Asked Questions
