Birks Henry Birks opened in 1879 a small jewellery shop on Saint James Street in the heart of Montreal's financial and commercial district. In 1893, Birks entered into a partnership with his three sons (William, John and Gerald), and the name of the firm became Henry Birks and Sons. As the focus of Montreal's commercial centre moved northward towards Saint Catherine Street, the Birks store moved to new premises on Phillips Square in 1894, where the company still maintains a store and corporate offices. Starting in 1901, Birks oversaw the expansion of the company across Canada, with stores opening in the country's largest cities. In 1934, Birks received a Royal Warrant of Appointment. In December 1934, Birks opened its first store in Vancouver. 1954, the first Canadian shopping centre opened in Dorval and Birks is the first to open a jewelry store within a shopping centre. In 1993 Jonathan Birks sold the company to Italy-based Iniziativa Regaluxe SrL. The Birks Group is now publicly traded under the ticker symbol BGI.