Dr. Martens Black Jadon Max Platform Boot - Take your look to the next level this season with the bold new Black Jadon Max Platform Boot by Dr. Martens! - The highest Docs platform yet, these powerful Black Jadon Max Platform Boot feature glossy leather uppers with signature Goodyear® welt construction and air-cushioned sole for premium durability and comfort. - The Quad Max sole on the Black Jadon Max Platform Boot stands at a towering 2.2 inches: built to make wearers feel on top of the world. - A full-volume update of our smash-hit Jadon silhouette, these Black Jadon Max Platform Boot are kitted out with oversized eyelets and laces with metal aglets. - The uncompromising Black Jadon Max Platform Boot also have a medial zip for functionality, standout giraffe laces (and a spare set of black ones) and all our usual DNA. Use Dr. Martens Wonder Balsam to protect the Dr. Martens Black Jadon Max Platform Boot and keep your shoes clean, soft and supple ! Dr. Martens History Starting in 1901, the small company began in Wollaston, Northamptonshire in the English Midlands. They were at the location of the epicenter of the English shoe industry and for six decades the footwear earned a solid reputation as sturdy, durable work boots. In 1945, a 25-year-old soldier, while trying to heal from a broken foot, created a unique air-cushioned sole, opposed from traditional rough leather sole, to aid his recovery. Using a salvaged cobbler’s last and a needle, he made a prototype shoe and revealed it to an old university friend and mechanical engineer. Both then became great business partners by using disused military supplies and began producing their shoes with unique soles. By 1947 they began formal production and within a decade they had a great going business, despite mainly selling to older women. In 1959, they decided it was time to advertise their revolutionary footwear invention in overseas magazines. While he was scanning the pages of a shoe trade magazine, his eye was caught by the manufacture advertisement for their revolutionary air- cushioned sole. Several different licenses were acquired and a few characteristic changes were made, including an altered heel, a bulbous but simple upper, a distinctive yellow welt stitch, a two tone grooved sole edge and a unique sole pattern. The new boots were now branded as ‘Airwair’ and came distinctly with a black and yellow heel loop representing the brand name and the slogan “With Bouncing Soles” which was printed based on the manufacturer's own handwriting. With its name being created off the date they were first created, April 1st, 1960, the eight-eyed 1460 Dr. Martens boot had mad its first arrival. The decade in which the Dr. Martens boot was created, there was an eccentric wave of change, new ideas, cultural explosion and eventually social revolution. This radical era also witnessed flamboyant and often exotic fashions and styles, an odd period of time for the birth of such a functional work-boot. Without any insight as to why or how, Dr. Martens were suddenly picked up by early multi-cultural, ska-loving skinheads – who proudly championed British working class style. Shortly after, Pete Townshend of The Who became the first high profile individual to wear Dr. Martens as a symbol of his own working class pride and rebellious attitude. Doing so enabled both first generation skinheads and Townshend to alter the course of the brand’s history, which in turn changed the classic work-wear boot into a subcultural essential. Constant sales of smaller men’s size boots also induced Dr. Martens to create a street trend for girls, who would buy then customize with florals, the simple 8-hole boot. Meanwhile, US Hardcore musicians touring the UK began to take pairs of DM’s back to the west coast, thus starting American subculture’s adoption of the brand. Without music, Dr Martens would have remained a workwear boot. The music of tribes who wear Dr. Martens has become inseparable from the brand itself.
