Inspired by skin science and nutrition, this purple shampoo gently cleanses while neutralizing unwanted yellow tones and eliminating up to 100% of brassy brassiness. Formulated in our lab and enriched with squalane, moringa oil, acai extract, argan oil, and chromophore technology, it revives strands and locks in moisture for brighter, more luminous blondes. VIO technology is packed with antioxidants and essential fatty acids for silky, radiant, and perfectly balanced hair. Recommended for light blonde, highlighted, color-treated, natural, and gray hair that has developed yellow tones. BENEFITS: Eliminates up to 100% of yellow tones Revives blonde and white hair Hydrates and smooths for silky hair Improves softness and shine VEGAN, PARABEN FREE, GLUTEN FREE, SULFATE FREE, NO ARTIFICIAL COLOURS ADDED, COLOUR PROTECTOR.
