Achieve cooler, brighter blonde tones with BLEACH LONDON Silver Shampoo, expertly crafted to enhance and maintain the beauty of blonde, silver, and highlighted hair. This toning shampoo is enriched with violet pigments that work to neutralise unwanted brassy and yellow hues, helping your colour stay fresh, vibrant, and salon-worthy for longer. Its gentle yet effective cleansing formula removes buildup and impurities without stripping essential moisture, leaving hair feeling clean, soft, and visibly revitalised. Infused with nourishing Wheat Proteins and Vitamin B5, it supports hydration and strengthens strands, promoting healthier-looking, radiant locks with every wash. Ideal for regular use, this vegan-friendly formula delivers both care and colour correction in one simple step. Key Benefits : Neutralises brassy and yellow tones for a cooler, brighter blonde finish Enhances and maintains colour vibrancy between salon visits Gently cleanses hair without drying or fading colour Enriched with violet pigments for effective toning results Contains Wheat Proteins to help strengthen and protect hair Infused with Vitamin B5 to boost moisture and improve softness Suitable for natural, bleached, or highlighted blonde hair Promotes smooth, shiny, and revitalised-looking strands Vegan formula, free from animal-derived ingredients Perfect addition to any blonde hair care routine for long-lasting radiance