Details BLONDE Purple Brightening Shampoo is the perfect solution for protecting and enhancing all lightened hair, from blonde and balayage to grey and cool-toned brunettes. This gentle yet effective formula features a blend of Hydrolysed Wheat Protein to strengthen and repair, alongside Glycerin and Panthenol to lock in moisture and enhance softness. Infused with violet pigments to neutralise brassy and yellow tones, it helps to preserve colour vibrancy and leave hair looking brighter, cooler and more radiant. Ideal for use between salon visits, this vegan-friendly shampoo delivers stronger, shinier and more refreshed results with every wash. Directions: Wash hair in hot water to open the cuticles then apply a generous amount of BLONDE Purple Brightening Shampoo and massage from roots to tips. Allow to sit for one to two minutes. Rinse and repeat if necessary. Key Ingredients Hydrolyzed Wheat Protein helps to improve elasticity, prevent breakage and repair damage. Glycerin and Panthenol help to retain and store moisture. Key Benefits Brightens & Tones Enhances Shine Locks In Moisture Smooths & Strengthens UV Protection Colour Safe Certified By The Vegan Society Leaping Bunny Signature Scent Gluten Free Sulphate & Paraben Free Bottle made from 30% PCR Plastic Ingredients Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Parfum (Fragrance), Phenoxyethanol, Glycerin, Polyquaternium-10, Acid Violet 43, Citric Acid, Hydrolyzed Wheat Protein, Sodium Hydroxide, Polyquaternium-7, Panthenol, Ethylhexylglycerin, Hexyl Cinnamal, Sodium Benzoate, Tetrasodium EDTA, Hydrolyzed Wheat Starch, alpha-Isomethyl ionone, Potassium Sorbate FAQ’s Can I use BLONDE if I’m not blonde? Absolutely! BLONDE is designed for all lightened hair - including balayage, highlighted, grey, silver, and cool-toned brunettes. It helps neutralise brassiness and maintain a fresh, salon-quality finish between colour appointments. How often should I use BLONDE Purple Shampoo? We recommend using it once a week, depending on your hair’s needs. To avoid over-toning or dullness, alternate with your regular Neäl & Wølf shampoo. Will it dry out my hair? No - BLONDE is formulated with Hydrolysed Wheat Protein, Glycerin, and Panthenol to help retain moisture, improve softness, and support healthy-looking hair while toning. How long should I leave it on for best results? For a subtle refresh, lather and rinse as normal. For more intense toning, leave on for 1–2 minutes before rinsing thoroughly. Always follow with conditioner. Is BLONDE suitable for daily use? It can be used more frequently if needed, but we recommend alternating it with your go-to Neäl & Wølf shampoo to maintain balance and prevent over-toning
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