Beautiful Blonde one minute…perfect the next. Our luxurious Blonde Toning Shampoo, enriched with Argan Oil, phyto-nutrients and exotic botanicals, gently cleanses the hair and scalp with natural coconut-based cleansers to leave hair full of body, perfectly toned but never brassy, with a to-die-for shine. Benefits: Restructures hair Deep nourishing and conditioning formula Builds body Corrects yellow brassiness Adds shine Simple to use: Place a small amount in your hands, gently rub together to form a luscious foam. Apply to your hair starting at the roots and working your way through to the ends. Rinse and repeat. Follow with Blonde Conditioner. Enjoy! Key Ingredients: Enriched with Gentle Coconut Cleansers, Glycerin, Panthenol (Pro Vitamin B5), Natural Bio-Lipids, Argan Oil, Macadamia Oil, Heat and UV Inhibitors.