Schwarzkopf BlondMe Cool Blondes Neutralizing Shampoo 300ml / 10oz PURPLE TONING REGIMEN FOR ALL HAIR TYPES Schwarzkopf Professional BlondMe Cool Blondes Neutralizing Shampoo is a cleansing shampoo that delicately cares for lightened and colored hair. Formulated with 3D Bond Creation Technology and cool pigments, this blonde-enhancing shampoo creates new bonds within the hair fibers and maintains hair tone for improved blonde clarity. In addition, this Schwarzkopf purple shampoo helps neutralize unwanted yellow undertones and brassiness while leaving lightened hair soft and silky. By featuring its key ingredient of Velvet Flower Protein Complex, it also enhances blonde hair with its astringent and cleansing properties. Features & Benefits Delicately cares for lightened and coloured hair Maintains and strengthens hair fiber with 3D Bond Creation Technology Velvet Flower Protein Complex neutralizes brassy tones and cleanses hair Gently neutralize yellow tones for improved blonde clarity. Leaves hair soft and silky Directions Wet hair thoroughly Work into wet hair for up to 1 minute Lather Rinse thoroughly Followed by BlondMe Tone Enhancing Mask once a week