Blue Forever Whitening Toothpaste combines daily fluoride protection with a clean, mineral-inspired flavour. It contains 1450 ppm fluoride to help strengthen enamel and protect against cavities. The formula also helps remove everyday surface stains for a brighter-looking smile.Its four-step whitening system cleanses, gently exfoliates and polishes the teeth. Hydrated silica and sodium bicarbonate support stain removal, while hydroxyapatite helps smooth the tooth surface and care for sensitive teeth.The formula also contains betaine to support moisture and comfort. Edelweiss extract provides antioxidant support, while citrus-derived limonene contributes to the product’s fresh flavour profile.The flavourBlue Forever is inspired by the Mediterranean. Sicilian citrus and Turkish lime create a bright opening. A subtle salt note adds a clean mineral character, followed by cooling peppermint.Key benefits 1450 ppm fluoride helps strengthen enamel and protect against cavities. Helps remove everyday surface stains. Hydrated silica gently polishes the teeth. Hydroxyapatite supports sensitive teeth and a smoother-looking surface. Contains antioxidant ingredients. Freshens breath with citrus, salt and peppermint notes. Made in Switzerland. Vetted by The Swedish Dental Association. Dermatologically tested. Vegan and cruelty-free. Packaged in a recyclable aluminium tube. How to useBrush thoroughly twice daily. Spit out after brushing and avoid swallowing. Follow the directions on the packaging or advice from your dental professional.
