AS I AM Bond Shampoo gently cleanses while helping reinforce the hair’s internal bonds for improved strength and resilience. Its moisture-balanced formula removes buildup without stripping, leaving curls, coils, and waves soft, hydrated, and ready for conditioning. Ideal for damaged, dry, or chemically treated hair. Why You’ll Love It Bond-strengthening technology to support healthier, stronger strands Gentle cleanse that refreshes hair without dryness Helps reduce breakage and improve elasticity Enhances softness and prepares hair for conditioning Perfect for curly, coily, wavy, and textured hair types How to Use Apply to wet hair and massage into the scalp and lengths. Work into a rich lather, then rinse thoroughly. Follow with AS I AM Bond Conditioner for best results.