Why You’ll Love It Handcrafted natural wool. Made from wool, this rug offers a soft, authentic feel while bringing natural warmth and texture into your space. Textured cut-and-loop finish. The combination of cut and loop pile creates subtle depth, giving the rug a more tactile and visually interesting surface. Comfortable cushioned feel. With a 16 mm pile height, it provides a cosy underfoot experience that enhances everyday comfort. Durable and insulating. Naturally resilient fibres help retain warmth and maintain the rug’s structure, making it a reliable choice for regular use. Bold bordered design. The framed pattern adds definition and contrast, helping to anchor your room with a stylish, contemporary edge. Styling Tip: Let the rich purple tones stand out by pairing this rug with neutral furniture and warm wooden finishes. Add layered textiles or subtle metallic accents to create a balanced space that feels both cosy and visually striking. Please note: Unlike machine-made products, handcrafted rugs may exhibit slight variations in shape, reflecting their true artisanal quality and authenticity. NOTE: Wool rugs naturally shed due to the characteristics of real wool fibres. This is completely normal and part of the rug’s natural structure. Shedding will gradually reduce with regular vacuuming.