What it is: A strong yet balanced shampoo that removes buildup and excess oil while remaining comfortable for frequent use. Performance-backed cleanse: Instrumental testing shows this high-performance surfactant blend removes excess oil and silicone buildup after one use, while supporting lightweight volume. Ritual-inspired botanicals: Rooted in ancient Mesopotamian beauty rituals, Rosemary and Nettle have long been used to support balance, hydration, and resilience in hair. Shown to remove sebum & buildup after one use: Instrumental testing shows the formula effectively removes sebum and silicone buildup after one wash. Supports scalp health with botanicals: Formulated with Organic Aloe, Kelp, Wine Extract (Vitis vinifera), and Rosemary Oil to help maintain a refreshed, balanced scalp environment. Deep clean without heaviness: Made with fewer conditioning agents to deliver a more effective cleanse while avoiding weighed-down results. Helps maintain natural volume: Designed to keep the scalp feeling fresh so hair stays light, airy, and full of bounce. Gentle enough for every wash day: Strong cleansing performance paired with ingredients selected for comfort and daily usability. Plant-derived scent: Juicy mango–pear–banana notes open with fresh green mint and subtle woody-floral depth, finishing with creamy coconut-pineapple undertones and a hint of sweet orange zest. HOW TO USE Wet & emulsify: Wet hair thoroughly. Pump shampoo into hands and rub together until it emulsifies. Apply & massage: Work into the scalp and roots, pulling through mid-lengths and ends if buildup is present. Massage gently to lift away dirt, oil, and impurities. Rinse & follow: Rinse well, then follow with your favorite Bounce Curl conditioner or mask. How to use in a Bounce Curl routine:Cleanse: Emulsify shampoo and apply to roots and scalp, working through lengths as needed. Rinse well.Treat: Apply Turmeric Purifying Hair & Scalp Mask. Leave on up to 12 minutes, then rinse thoroughly.Condition: Follow with a Bounce Curl conditioner, then rinse.Prep: On damp hair, apply a leave-in or styling cream. Detangle, then layer with Bounce Curl gel.Distribute: Use the EdgeLift Brush to glide product through sections, then scrunch.Style: Micro-plop, add Volume Root Clips, and air dry or diffuse.Finish: Scrunch out the cast with Light Oil or Hair Perfume and finish with a light mist of Hair Spray. INCI Organic Aloe Barbadensis Leaf Juice, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Sodium Cocoyl Isethionate, Glycerin, Disodium Cocoamphodiacetate, Tilia Tomentosa Bud Extract, Amaranthus Caudatus Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Panthenol, Sodium Phytate, Water, Biotin, Hydroxypropyl Methylcellulose, Stearamidopropyl Dimethylamine, Macrocystis Pyrifera (Kelp) Concentrate, Lactic Acid, Vitis Vinifera (Grape) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Centella Asiatica (Gotu Kola) Extract, Urtica Dioica (Nettle) Extract, Polyquaternium-10, Sodium Chloride, Gluconolactone, Sodium Benzoate, Fragrance, Geranyl Acetate, Limonene, Linalool. *Certified Organic **Plant-Derived Scent Blend
