ProGroom™ Brightening Shampoo previously known as Pro Blue is designed to enhance coat colors and to optimize the lustrous appearance of the coat. It contains a proprietary optical brightener that will makes coats bright and colors pop. FEATURES: Gentle thorough cleaning, leaving coat sparkling clean and luminous. Makes whites appear whiter and colors brighter. Will enhance the appearance of dull or damaged coats. Good for all coat types, may soften coat. Will not irritate, gentle on skin. Easy rinse, soap-free formula. Long lasting Fragrance – Delightful Scent pH adjusted for safety and effectiveness. USAGE: Can be diluted up to 6:1. Dilute less or use full strength as a second shampoo for discolored or extremely dull coats. Can be used with a Hydrobath for modest brightening. For detangling or deep combing, follow with ProGroom™ Rehydrating Conditioner or rinse with a solution of Pro Magic