BRAÉ Stages Blonding Shampoo neutralizes unwanted yellow and orange tones while gently cleansing. With its formula enriched with violet pigment and vitamin E, it deeply treats the hair, promoting softness and shine, as well as enhancing the color of light hair. Ideal for those looking for an illuminated, healthy and spotless blonde. MAIN ACTIVE INGREDIENTSViolet pigment: neutralizes unwanted yellowish tones that appear over time;Vitamin E: powerful antioxidant that protects and moisturizes, leaving hair soft and shiny. MAIN BENEFITS:- Neutralizes yellowish and orange reflections;- Gently cleanses while treating and moisturizing;- Enhances the color of blonde hair, leaving it vibrant and illuminated. DIRECTIONS FOR USE1. Apply the shampoo to wet hair and massage the scalp until it foams;2. Rinse thoroughly and repeat the process if necessary;3. Follow with BRAÉ Stages Blonding Mask for a complete treatment.